My core values are honesty and hard work

Design Estate is currently operated by myself, "Scott Heappey". I am a senior UX/UI contractor with a fuelled addiction for new trends and techniques. My focus is to tell a story while meeting all business objectives in a user centric manner. For over 10 years I have been working with: UX/UI, quantitative and qualitative data collection, workshops, personas, ideation, storyboarding, prototyping/wireframing, user testing, implementation planning, user stories, user interface design, brand development, front-end development (HTML5, CSS3, SASS, Jquery), motion graphics, 3D, SEO, analytics, digital marketing, digital strategy, digital direction and project management.

I have experience working for award winning agencies such as Switch.I.T and Folk, where I had the privilege to work on high-end clients including all the major car manufacturers, several government agencies and various banking and mining institutions.

Past experience

  • Senior UX/UI Designer at Folk
    May 2015 - July 2017 (2 years 3 months)

    While working at Folk my largest project was a Global Learning system for Queensland schools after winning the pitch at the end of 2015. This project had over 60 page types and 4 key users (curators, creators, teachers and students) where I completed quantitative and qualitative data collection, workshops, personas, ideation, storyboarding, prototyping/wireframing, user testing, implementation planning, user stories, user interface design, brand development and front-end direction. I worked closely alongside the Department of Education and Training, Gold Coast 2018 Commonwealth Games and Readify.

    Also in 2016, I completed all UI/UX and Front-end for Air Tickets (Australia’s market leading airfare distribution and ticketing services consolidator) for over 50 page types improving usability directly in the UI process. I am a rare case that can be trusted with such a project due to my user centered design background and strong technical know how.

    Key responsibilities
    • UX/UI
    • Interaction design
    • Facilitating workshops
    • Personas
    • Ideation
    • Storyboarding
    • Prototyping/wireframing
    • User testing
    • Implementation planning
    • User stories
    • User interface design
    • Brand development
    • HTML5, CSS3, SASS, Jquery
    • Hubspot, Umbraco, Wordpress
    • Digital/technical direction
    • Digital marketing
    • Analytics
    • Digital strategy
    Awards
    • Discover, Master, Influence Award 2015 (Readify)
    Featured clients
    • NSW Government
    • Queensland Government
    • Brisbane Airport
    • Qantas Business Travel
    • Glasshouse Advisory
    • Orica
    • Kelly Services
    • Points Bank
    • Barnardos
    • Integria
  • Senior UX/UI Designer at Switch I.T.
    February 2012 - May 2015 (3 years 4 months)

    During my time at Switch I had the pleasure of working on the UX/UI, front-end development, SEO and analytics for over 150 automotive sites for over 20 car manufacturers. We also completed sites for Kia, Rhino-Rack and Tyreright where the team was awarded several Sitecore Awards for responsive design.

    Key responsibilities
    • UX/UI
    • Interaction design
    • Storyboarding
    • Prototyping/wireframing
    • User testing
    • User interface design
    • Brand development
    • HTML5, CSS3, SASS, Jquery
    • Sitecore
    • Digital/technical direction
    • Digital marketing
    • Analytics
    • Digital strategy
    • Project management
    Awards
    • Sitecore Best Mobile Experience 2014
    • Sitecore Best Use of Foundry 2014
    • Sitecore Best Manufacturing, Automotive & Technology 2014
    • Sitecore Best Mobile Site 2013
    • Sitecore Best eCommerce Site 2012
    Featured clients
    • Toyota
    • Kia
    • Foxtel
    • Asia Pacific Group of Money Laundering
    • Rhino-Rack
    • Tyreright
    • The Bride's Diary
    • Australia Day Council
  • Senior Digital Designer at Cool-z
    January 2010 - 2012 (2 years)

    During my time in Madrid I completed over 20 websites for several famous artists for EMI Music Spain. I worked in Spanish and learned enough back-end PHP to get by in Wordpress.

    Key responsibilities
    • UX/UI
    • Interaction design
    • Storyboarding
    • Prototyping/wireframing
    • User interface design
    • Brand development
    • HTML5, CSS3, LESS, Jquery
    • Wordpress, Social Engine, Magento
    • Motion graphics
    • Digital/technical direction
    • Digital marketing
    • Analytics
    • Digital strategy
    Awards
    • Awwwards Finalist
    Featured Clients
    • EMI Music Spain
    • Thales
  • Digital Designer at Folk
    October 2008 - January 2010 (1 year 4 months)
    Key responsibilities
    • UX/UI
    • Interaction design
    • Storyboarding
    • Prototyping/wireframing
    • User interface design
    • Brand development
    • HTML, CSS, Jquery
    • Motion graphics
    • Banners/advertising
    • Digital/technical direction
    • Digital marketing
    • Analytics
    • Digital strategy
    Featured Clients
    • NSW Government
    • Macquarie Bank
    • Orica Mining
    • Deloitte
    • GraysOnline
    • NSW Government
  • Senior UX/UI Designer and Animator at TileFile Limited
    February 2007 - October 2008 (1 year 9 months)

    A typical day involved: quantitative and qualitative data collection, workshops, personas, ideation, storyboarding, prototyping/wireframing, user testing, implementation planning, user stories, user interface design, brand development, 3D visualisation and front-end direction while doing daily stand-ups with Motorola in Chicago via conference call.

    Key responsibilities
    • UX/UI
    • Interaction design
    • Facilitating workshops
    • Personas
    • Ideation
    • Storyboarding
    • Prototyping/wireframing
    • User testing
    • Implementation planning
    • User stories
    • Native Motorola design
    • User interface design
    • Brand development
    • Digital/technical direction
    • Digital marketing
    • Product management
    Partner
    • Motorola
  • Digital Designer at Blueriver
    December 2004 - January 2007 (2 years 2 months)
    Key responsibilities
    • UX/UI
    • Interaction design
    • Storyboarding
    • Prototyping/wireframing
    • User interface design
    • Brand development
    • HTML, CSS
    • Motion graphics
    • Banner advertising
    • Client management
    Featured Clients
    • Tony Romas Restaurants
    • Spotless
    • The Auto Company
  • Graphic Designer at Fairfax Magazines
    January 2003 - January 2004 (1 year 1 month)
    Key responsibilities
    • Magazine lay-outs
    • Print adverts
    • Colour correction
    • Photo retouching
    • Photo-shoot direction

Education

  • Auckland University of Technology
    Masters of Art and Design 2006 (First Class Honours)

    My final year in 2006 was on scholarship where I completed a Brain Gene Ontology Visualisation project while working with the Knowledge Engineering Discovery Research Institute.

    See the project: https://vimeo.com/user23562062

    Inclusion
    • Product Management
    • Medical/brain visualisation
    • 3D modeling
    • 3D textures
    • 3D animation
    • 3D dynamics
    • 3D lighting
    • Sound design
    • Story boarding
    • CD design
    • Web design
    • Iconography
    • Methodology
    • Design philosophy
  • Auckland University of Technology
    Bachelor of Graphic Design Honours 2004
    • Product Management
    • Sound visualisation
    • 3D modeling
    • 3D textures
    • 3D animation
    • 3D dynamics
    • 3D lighting
    • Sound design
    • Story boarding
    • CD design
    • Web design
    • Iconography
    • Methodology
    • Design philosophy
  • Auckland University of Technology
    Bachelor of Graphic Design 2001 - 2003
    Inclusion
    • Animation
    • Moving image
    • Gaming
    • Web design
    • Post production and film
    • Graphic design
    • Typography
    • Illustration
    • Short film
    • Photography
    • Graphic novel
    • Art history
    • Information graphics
  • Auckland University of Technology
    Certificate in Art and Design 2000
    Inclusion
    • Animation
    • Web design
    • Graphic design
    • Typography
    • Illustration
    • Life Drawing
    • Photography
    • Sculpture
    • Graphic novel
    • Art history
    • Information graphics
UX Design
Research
Testing
UI Design
3D Animation
Motion Graphics
HTML/HTML5
CSS/CSS3
JS/Jquery
Product Management
Digital Direction
Consulting