We push boundaries and redefine brands across an ever-evolving landscape of digital media.
We love anything and everything digital.
Design Estate offers a wide range of services. Whatever your digital need we will back it up with expert design, animation, development, project management, content management, email marketing, social media, maintenance and support.
At Design Estate we excel in design, development and execution of creative concepts for leading-edge marketing and web solutions. Over the years we have fuelled an addiction for new trends and techniques - these are applied meticulously in a user centric manner with the aim to tell a story while meeting all business objectives.
When laying out a design we have a strong understanding of visual space, balance and hierarchal priorities. We begin with a functional prototype/wireframe and translate it into a visually compelling experience. We make rational design choices in order to evaluate the brand’s visual language (colour palettes, typography, illustration, photography, diagrams etc), while being true to any existing brand guidelines. We have an eye for pixel perfection in every medium whether it is web, mobile, email, print or motion graphics. For every final solution we ensure quality via: attention to detail, test/verification process and custom/creative input.
From the very beginning we understand the importance to remain disciplined and send revised project schedules on a weekly basis. These schedules would include: completed tasks from the previous week, budget spent and budget remaining on each phase, planned tasks for the following week and any tasks that are behind schedule. In order to stay on track we review the project schedules daily. As communication is the key, we aim to walk through any complexities. If we have a bad week you will be the first to know about it. We aim to endure the most efficient strategy possible to minimise assumptions and manage relationships effectively in order to deliver the project goals above and beyond.
We have experience dealing with multiple stake holders and love to meet face-to-face in order to sketch ideas and solve problems then and there. We see the importance to not only provide our client with what was asked for but to educate them on the latest design standards and new technologies - providing clear direction. We incorporate a review and approval cycle specific to your needs. All Site Maps, Prototypes, Designs and Builds will be signed off before moving to the next step.
55% of the 1 million most visited websites that are run on a content management system (CMS) are run on WordPress. WordPress is a darn fine CMS and is stable and easy to use. WordPress might have been “just blogging software” for a time and didn’t have the features needed to be a true CMS, those days are gone. Anyone who says otherwise is trolling or living in the past.
We customise WordPress to serve non-technical users who want to communicate easily and effectively. We use the Advanced Custom Fields plugin to take full control of your edit screens & custom field data (we use as a personalised content builder system in order to build your page sequentially). With over 20 field types to choose from, custom data management couldn’t be easier, or look any better!
We have been integrating Wordpress for over 6 years. You can be sure that the process of getting your website developed, adding content and launching will be nice and smooth. We guarantee a simple and intuitive experience.
There are dozens of eCommerce platforms available to run a Web store, and with so many choices, it’s hard to decide which one to use. We have worked with Shopify, Magento, BigCommerce and Wordpress. We have experience in customising your solution in order to get the highest conversion rate.
The online stores that stand out from the rest are those that go the extra mile for their users. Good typography and subtle colours help focus on the products, while expert categorisation and cross-navigation ensures a pleasant shopping experience. We are strong believers that you do not need to reinvent the wheel: in the contrary we prefer to spend our time creating a personalised yet consistent visual style that guides the customers through the checkout.
Running your own Web store is not only fun to do, but when taken seriously can earn you a nice supplemental income. Web stores are easily combined with a day job, and they can even become so successful that they replace your day job.
No website or campaign would be complete without email marketing. We make it easy to create targeted email campaigns that display nicely on all devices. Simply create your campaign, select your recipients and then press send to see stunning results.
Your template will be specific to your brand guidelines and optimised for both desktop and mobile. We will design your template and import your contacts so your campaign will be ready to send. After you're setup we will offer you ongoing support. If you have any questions, just give us a call. Your template will accommodate for several content types including; images, titles, copy, quotes and buttons.
50% of mobile phone users, now use mobile as their primary Internet source. Therefore it is mandatory that your audience has an optimised experience across all devices. Designing and developing websites that work well on all devices is an important aspect of what we do. We have over 4 years experience doing responsive layouts.
When we talk about responsive layouts, we often focus on mobile phones. Responsive layouts is about so much more than just phones - it enables us to effectively present a layout for a whole range of today’s devices, from large desktop screens, to laptops, to old desktop monitors and tablets.
At Design Estate we build for the future, not only the present. One of the advantages of responsive design is that it doesn’t focus merely on the devices and screen sizes out there today. Because a responsive website reflows to fit a screen of any size, with an experience and a layout suited to each, the approach is very future-friendly.
When it comes to launching the site we prefer to use Media Temple as our hosting service, due to their outstanding service and support. if you decide to have your site hosted elsewhere we can help you choose the right hosting company for your needs.
Before launch we go through a full range of tests (speed tests, script checks, link trials, spell checks and so on) to help ensure a seamless delivery. We use a comprehensive check list to ensure that everything is covered. This brings peace of mind for both our clients and ourselves. One obvious and important check to perform at some point during any Web-based project is cross-browser and cross-device compatibility. This can be time consuming and is always factored into any project.
Our final step is backing up all relevant data and materials before launching. Backing up all the parts of the project before handing over the files not only is sound and sensible, but in the event of an unforeseen catastrophe, it saves us from losing the entire project and having to start from square one.
Maintenance & Support
Once your website is up and running it is paramount that it is not forgotten. If you need any enhancements or if you come across any issues we are here to help. We offer a number of strategies in order to enhance active participation in a wide range of social and new media platforms to increase awareness and engagement. We can grow your community through: Facebook, YouTube, Instagram, Twitter, Google+, Pinterest and LinkedIn. Or send out targeted email campaigns to maximise market share, growth and sales.
We have experience in developing brand awareness; generating inbound traffic and sales whilst ensuring that the correct voice is being portrayed across all platforms. We ensure all information is up-to-date, accurate and in line with the communications strategy. We understand how to make websites that work and get noticed in order to directly assist in the evolution of your business!